Santa Marta celebrates 500 years: What to do in “the Pearl of America”
On July 29, 2025 , Santa Marta , the jewel and capital of the Magdalena department in Colombia , will celebrate its 500th anniversary , becoming one of the oldest cities in the region to reach this milestone, the perfect reason to travel to " the Pearl of America ".
Founded in 1525 by the conquistador Rodrigo de Bastidas , Santa Marta , recognized by hundreds of historians as the second oldest city in South America , has witnessed five centuries of history , from the arrival of the Spanish to its evolution as an important destination in Colombia .
Throughout the centuries, Santa Marta has played a crucial role in Colombian history , being home to the Quinta de San Pedro Alejandrino , where the Liberator Simón Bolívar died in 1830. In addition, the rich cultural heritage of the Tairona indigenous people remains present in the region, attracting travelers from all over the world interested in their legacy .
In the tourism sector, Santa Marta , nestled between the Caribbean Sea and the imposing Sierra Nevada de Santa Marta mountain range, is a favorite destination thanks to its idyllic beaches , biodiversity , and vibrant urban life . With the commemoration of its fifth centenary , it's celebrating and becomes the perfect excuse to discover its charm .
Next, we present the must-see attractions of " the Pearl of America ".
Historic center, Bolívar and much more in Santa Marta
The historic center of Santa Marta is a living testament to its rich history . The Cathedral Basilica of Santa Marta , considered the oldest in Colombia , houses the remains of Rodrigo de Bastidas . Just steps away, the Malecón de Bastidas offers a scenic walk overlooking the Caribbean Sea , ideal for admiring Santa Marta's sunsets .
For art lovers, the Bolivar Museum of Contemporary Art exhibits an interesting collection of national and international works . A must-see is the Quinta de San Pedro Alejandrino , which, in addition to its historical significance as the place where Simón Bolívar died, is a cultural space surrounded by gardens . And at the Customs House , which houses the Tairona Gold Museum , you can explore exhibits of the pre-Columbian culture that inhabited the region.
As an added bonus, Lovers' Park , a peaceful spot in the city center , is perfect for enjoying its romantic surroundings . For those looking for shopping and entertainment , Ocean Mall offers a wide variety of stores and dining options .
El Rodadero, Mundo Marino and Playa Blanca: Fun and relaxation
El Rodadero is the tourist epicenter of Santa Marta , with hotels, restaurants , and a vibrant nightlife . Its calm waters are ideal for families and water sports . Just a few minutes away by boat , Playa Blanca offers a more tranquil escape with crystal-clear waters and the opportunity to enjoy fresh seafood right on the shore.
Located in El Rodadero , the Mundo Marino Aquarium is an excellent option, especially for children , to get a close look at the marine life of the Colombian Caribbean . It features exhibits of species such as turtles, sharks, and dolphins , and offers interactive experiences for the whole family .
Tayrona National Natural Park: Untamed Beauty
Tayrona National Natural Park is a paradise of crystal-clear beaches and lush tropical vegetation . One of its most outstanding attractions is Cabo San Juan del Guía , where travelers can relax in hammocks overlooking the sea .
Bahía Concha , with its white sand and calm waters , is perfect for swimming . Neguanje and Cañaveral are also noteworthy, offering stunning scenery and a more secluded atmosphere. Arrecifes and Playa Brava , meanwhile, delight nature and adventure lovers.
Sierra Nevada de Santa Marta: Nature and indigenous tradition
The Sierra Nevada de Santa Marta is home to the Kogui, Wiwa, Arhuaco, and Kankuamo indigenous peoples , who have preserved their traditions for centuries. Hikes to the Lost City reveal a mythical archaeological site surrounded by exceptional biodiversity . The Sierra is also the perfect place for ecotourism and connecting with nature .
On its 500th anniversary , Santa Marta shines brighter than ever as a destination that has it all : history, culture, and unforgettable landscapes . This celebration is the perfect opportunity to immerse yourself in its magic and discover why it remains " the Pearl of America ."
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