19 de October de 2023

Sustainable tourism: Green actions that are changing the industry

Sustainable tourism has become a key issue in the travel and hospitality industry in recent years. With growing environmental awareness and concern about the negative impact tourism can have on the environment, many companies in the sector have taken significant steps to reduce their ecological footprint.

The green revolution in hotels began with the adoption of more sustainable practices in their daily operations. Many chains now offer guests the option of not having their sheets and towels washed daily, which not only reduces water and energy consumption but also decreases the amount of chemicals used in laundry. This initiative is not only environmentally friendly but also allows hotels to save on operating costs, a win-win situation for both business and the planet.

In addition, hotels have been gradually reducing their use of single-use plastics. Glass water bottles instead of plastic, reusable shampoo and soap dispensers instead of disposable mini-containers, and the elimination of straws are just a few examples of how hotels are taking steps to reduce plastic pollution. These measures are key to combating ocean pollution.

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Data that drives sustainable tourism

One of the companies that has led the way in the hotel industry is Iberostar with its "Wave of Change" campaign. This initiative focuses on protecting the oceans and promotes the responsible consumption of fish and seafood.

According to data from the Food and Agriculture Organization of the United Nations (FAO), approximately 33% of commercial fish stocks are exploited at biologically unsustainable levels. The "Wave of Change" initiative directly addresses this problem and educates travelers about the importance of preserving the oceans and promoting responsible fishing practices.

Another alarming statistic, according to the International Union for Conservation of Nature (IUCN), is that around 64% of the world's commercial fish stocks are fully exploited or overexploited. This means that the oceans are under unsustainable pressure, threatening biodiversity and the regenerative capacity of marine resources.

Plastic pollution is another critical challenge facing the oceans. According to the World Economic Forum, by 2050 there could be more plastic than fish in the ocean if significant action isn't taken. Eliminating plastics in hotels and other businesses in the tourism industry is an important step toward addressing this problem.

In the airline sector, many companies have begun taking steps to reduce their carbon footprint. Some have invested in more fuel-efficient aircraft and implemented carbon offsetting programs. They are also working to reduce onboard waste, such as food packaging and plastics.

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The role of travelers: 5 green actions

It's not enough for hotels, airlines, and other sectors involved in tourism to take green measures for more environmentally friendly travel. The role of travelers is also important in sustainable tourism.

While businesses are taking steps to become more sustainable, travelers also have an important role to play in promoting greener tourism. Here are some actions travelers can take to contribute to sustainable tourism:

Reduce plastic consumption: Travelers can bring reusable water bottles, eating utensils, and cloth bags to reduce their plastic consumption during their trips.
Respect the environment: It is important to follow local rules and regulations to protect the natural and cultural environment of the destinations you visit. This includes not collecting illegal souvenirs or damaging flora and fauna.
Supporting sustainable businesses: By choosing hotels, restaurants, and tourist activities that have a sustainable focus, travelers can reward and encourage responsible practices in the industry.
Opt for sustainable transport: When possible, use public transport or share the journey with other travelers instead of renting a private car.
Raising awareness: Travelers can educate themselves about the environmental and cultural issues of the destinations they visit and share this information with other travelers to raise awareness.

Sustainable tourism is transforming the industry in a positive way. Travel can be a positive force for conserving the planet and promoting a cleaner, healthier world; it can be not only an adventure but also an opportunity to make a positive difference and preserve the oceans for future generations.